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What is Twitter Moments?

By now you’ve probably seen the new center icon for Twitter’s “Moments.” However, you might not understand fully what it is and why it’s there. Here’s a quick rundown on the new feature and why you should care about it. Twitter has always been dubbed a “real-time” medium, meaning that it’s a top destination for knowing what’s going on right now in the world. Often times you’ll see this news in the Trends section of the app. So, how is this different than Moments?

Moments is Twitter's way of showing you what’s happening right now outside of an algorithm that figures it out based on the quantity of tweets like Trends. Moments is mostly curated by humans who monitor what’s happening now and compile them into a simple list, often accompanied by video. It’s the easiest way to see what’s happening in the world with a human filter, which helps increase quality and timeliness.

So, why does Twitter need Moments? Anyone who visits Trends often will see two issues: 1) It’s tailored to your Twitter account, which means you might not see something that’s happening in the world that’s really important and 2) there’s the One Direction Effect all the time. What’s the One Direction Effect? When a large group of people want something to trend, they can make it trend. Usually, it’s not very newsworthy.

As Twitter continues its quest to be the go-to resource for breaking news, Moments is its own news channel in many ways. Don’t be surprised to see Twitter continue to add to Moments and figure out ways for it to be the next New York Times, CNN, or Fox News.

Cody Barbierri

Written by Cody Barbierri

Experienced social media, public relations, and content expert with more than 10 years experience helping brands drive growth, increase engagement, and build loyalty.

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